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Why restaurants should switch to a digital phone

Digital phone: telephones at a store

Key Takeaways:

  • Telephone orders remain an important revenue source for restaurant operators, accounting for 28% of total ticket sales
  • Digital phone systems are critical for maintaining strong phone sales, outperforming analog phones by sending more information at once with a lower error rate
  • Equipping your store with digital phones is essential for modernizing your restaurant, as necessary technology platforms require digital phones to operate. 

The pandemic not only changed how quick-service restaurants operate but also shifted consumer habits toward takeout and delivery, rather than ordering at the store and eating on site. Today, remote ordering is the primary source of revenue for restaurants, with the average quick-service restaurant earning nearly 70% of sales from phone and digital orders

Even with mobile delivery apps and other online ordering methods available, guests still overwhelmingly prefer to order by phone, and a 2021 survey found that phone orders account for 28% of annual revenue, demonstrating how phone systems remain a mainstay of restaurant operations today. 

Quick-service restaurants (QSRs) have a variety of phone networks to choose from, like digital phone services, analog phone systems and specialized digital phone networks like voice over internet protocol (VoIP). Restaurants earn a significant amount oftheir sales from delivery apps and foot traffic, but in a business sector with such tight profit margins, QSR operators can’t afford to neglect any potential revenue sour